9/25/2023 0 Comments Harvey speeddial equinoxI often reflect with our real estate team about how in the 1990s we needed to convince landlords to lease us space, as compared to now, where we are aggressively pursued as an amenity or anchor tenant in new and exciting projects. In our earlier years, fitness was viewed as a fleeting trend, but there’s been a monumental shift in the landscape. What drives us now is what drove us then: leading and continually defining high performance living, results-oriented programming and inspiring our community. In just a few years, the brand had struck a chord with some of New York’s highest performing people, and I knew the time was right to take ownership of this concept and define a new category.Īnd we’re just warming up, with 92 Equinox Fitness Clubs now operating across three countries, a thriving SoulCycle community with 84 studios, 62 Blink gyms and a soon-to-launch Equinox Hotels brand. Spevak: I came to Equinox in 1998 because I saw a tremendous opportunity to turn four successful local NYC fitness clubs into a national-and now global-lifestyle brand. We’re redefining the luxury hotel experience as a seamless extension of a high-performance lifestyle, so Equinox Hotels is for the traveler who wants it all and knows that they CAN have it all.įorbes: What motivated you to start at Equinox? The hotel concept is predicated on the same mindset and philosophy as our clubs, and our first location will open in New York City in Hudson Yards in 2019, with other locations planned domestically and internationally. We’re also expanding the Equinox luxury lifestyle offering with the launch of Equinox Hotels in 2019. In London, we have more aggressive plans for both Equinox and SoulCycle with more clubs and studios planned. A capped membership structure sets it apart, as do bespoke touches including our first-ever membership experience director, whose role is to curate and support each member’s journey within the club. James’s offers a new take on the Equinox experience within a masterfully designed club. For example, we recently doubled our presence in London with E by Equinox in the St. Equinox is at the center of the lifestyle conversation with continued innovation and high growth in new and existing markets. We made a decision more than 25 years ago that Equinox would always be a leader, and this could not be more true today as we further embrace our entrepreneurial spirit. Equinox has played a central role in defining and steering this conversation, offering members elevated experiences that anticipate their constantly evolving needs and interests. Demand for our brands has never been greater and when we look at broader macro-trends, it is clear that “health is the new wealth” and people are more willing than ever to invest in a healthy and active lifestyle. These are great times for us, and the Company is well-positioned across our portfolio of brands for continued growth, with some new opportunities in the works. Our people have and always will be at the center of Equinox’s success, and I am proud of the committed, empowered and passionate team we have built. It's also the driving force behind the decisions we make as we grow and strengthen-to be able to continue to deliver on that mission in bigger and better ways. That's our higher purpose and the reason we show up every day. Spevak: Our vision goes hand-in-hand with our mission, which is to maximize the potential within people's lives. Forbes: What is your vision for the business going forward?
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